AXS iOS Mobile App

AXS is an American ticket outlet for sports and entertainment events, founded in 2011 and owned by Anschutz Entertainment Group (AEG), the world's second largest entertainment promoter behind Live Nation Entertainment.

About

As a brand, AXS had a wide global audience for buying tickets to concerts and live sports events. However, the brand lacked a stable, efficient, and native mobile application. Rather, the brand previously relied on its mobile web experience, which was unreliable and provided a subpar user experience.

Problems

While the mobile web offered fans a basic platform to access their tickets, it fell short in delivering several features essential to modern users. These shortcomings included:

1. Lack of speed: Users constantly complained about how slow the mobile site was, especially in high population areas.

2. Discovery: Specifically, the lack of an easy way to find new events in their area. Users wanted to learn about upcoming events proactively rather than passively having to search.

3. Order history: Order history: Users wanted to easily see their order history within the app.

4. Ticket Transfer: When any user gets a ticket from a fellow user the previous experience was clunky and slow requiring the user to sign in to the mobile site from an email they received about the transfer.

5. Outdated Interface: The interface was not as modern and aesthetically pleasing as it could be. Updating the interface was also an important factor.

Laying the ground work

The previous mobile experience lacked character and felt outdated in terms of branding. Our initial step in the redesign process was to create a fresh and vibrant new look for the mobile brand.

STYLE SHEETS

This collaborative process included me and several other design members, as well as our engineering team. My work specifically focused on the UX for the discovery portion and on-boarding, and visual design elements. In addition, I also contributed to the style sheets design and documentation.

A completely revamped discovery experience was designed to help users seamlessly and efficiently find new events and concerts in their area.

Discovery Experience

This entirely newly designed discovery experience helped users find and execute ticket purchases much more easily in the new app. The new mobile app was launched in four countries, including the United States, UK, France, and Germany.